The Non-Fungible Beer
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The Non-Fungible Beer ✹
In 2022, we had the big challenge to tell peruvians that their favorite beer was turning 100 years. How can we show that even though the years have passed, the brand is still the first choice of different generations?
We decided to celebrate and reminisce all these decades Peruvians have enjoyed alongside Cristal by launching a collection of 100 NFTs that commemorates every year since the brand was launched.
⦿ Content:
⦿ NFT designs:
Credits - Agency: VML Peru | Role: Creative Art Director | Awards: PHNX 2023 - Bronze | Premio Ideas 2023 - Silver