Celebrating The 100 Years
Of Peru’s Most Iconic Beer

In 2022, we had the big challenge to tell peruvians that their favorite beer was turning 100 years. How can we show that even though the years have passed, the brand is still the first choice of different generations?

We decided to celebrate and reminisce all these decades Peruvians have enjoyed alongside Cristal by launching a collection of 100 NFTs that commemorates every year since the brand was launched.

From 1922 to 2022

 

AGENCY:
VMLY&R PERÚ

CLIENT:
CRISTAL BEER (ABINBEV)

ART DIRECTORS / CREATIVES:
SERGIO MARQUEZ, FLORENCIA LUNA

Awards:
PHNX 2023 - BRONZE WINNER
PREMIO IDEAS 2023 - 1 SILVER

 
 
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